avor of emerging interactive media. The mobile media revolution - where information over wireless networks grows at a rate of more than 250 percent per year - is only accelerating this massive transition.
Recognizing a permanent shift in media consumption patterns, President Obama this week signed off on a memorandum that would double the amount of wireless spectrum available to carriers over the next decade. The proposed 500 megahertz of spectrum the federal government plans to allocate would come out of the diminishing pool currently controlled by broadcasters.
"Spectrum is the oxygen of wireless, and the future of our mobile economy depends on spectrum recovery and smart spectrum policies, said FCC Chairman Julius Genachowski.
Apple selling nearly two million iPhone 4s in three days and consumers downloading games like Doodle Jump more than five million times are no longer eye opening events. Rather, these statistics are just snapshots of where things are and appetizers of where we are headed.
If wherever you go coverage of the 2010 World Cup is already motivating soccer fans to download MobiTV more than a million times, just imagine what the media landscape will look like when FIFA reconvenes in Brazil in 2014.
Apps are where the ball is headed. The goal of the government should be to create space for the charge ahead.
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